Digital Ad Spending in 2017 Will Equal $77.37 Billion, or 38.4% of Total Ad Spending.
Since 2011, marketing budgets remained consistent or increased compared to the previous year for at least 85% of respondents. With no evidence to suggest this trend will change, 2017 marketing budgets are expected to remain consistent with 2016 levels or increase.
The U.S. Small Business Administration recommends spending 7 to 8 percent of your gross revenue for marketing and advertising if you're doing less than $5 million a year in sales and your net profit margin — after all expenses — is in the 10 percent to 12 percent range.
Advertising is essential to your profitability and growth. Yet many small businesses don’t allocate enough money to marketing or, worse, spend it haphazardly.
Most accounting services are viewed as a commodity and because of this don’t sell themselves. By ignoring marketing until it’s too late, many accounting firms risk hitting a brick wall and, quite possibly, failing.
But how much money should you allocate to advertising? And how can you spend it wisely? And in the digital advertising space where should it be allocated?
Would You Like Us To Help You With That?
If you would like a free customized marketing campaign and explore what it would look like to only work with clients who trust you, want your expertise, and can afford it... schedule a strategy session today.
Are You the Kind of Accounting Professional Who Only Wants To Work With Clients Who Are...
grateful for and trust your knowledge, skills, and talents... We have great news (because of recent advancements in technology) it has never been easier to attract your ideal clients. Never.
At LeadsRising we feel your pain. You've done your research. You've tried various marketing tactics and strategies. You've done everything you can... but nothing you have tried has consistently produced a never ending flow of clients who trust you, are grateful for what you offer, and can afford it.
It is a simple matter when one cuts through all the clutter and mis-information.
Cutting through the clutter is the hard part.
In fact, if you have yet to attract clients to the level you want, it likely has nothing to do with you. Given the shell game of strategies and misinformation available, it is no wonder that most accounting firms struggle.
If this barrage of mis-information has left you more confused than empowered, take a deep breath and relax. We’re about to take aim at this confusion, clear away the clutter and make things as simple as possible. In fact, we’ll nail it down to one simple solution.
And with this solution you can focus on the only thing you should... Solving YOUR Clients Problems.
If you are looking for that one simple solution all it takes is a phone call. we'd like to invite you to take advantage of a special, “Business Breakthrough” strategy session where we'll work together to design a custom Automated Response Marketing campaign just for you, personally.
Just fill out the form on this page and schedule your complimentary, no-obligation strategy session.
There is No Charge for This and There is No Catch.
... Which of course leads you to wonder, "Why would you do all of this work for free"?
Well, in the interest of full transparency, this is how we get partners.
You see, we aren't looking for clients. We are looking for PARTNERS. We are looking for accounting firms across the country who are ready to grow and serve the business clients we introduce them to.
We believe in building long-term, mutually-beneficial relationships. That is our "hidden motivation" for doing this. We are looking for firms we can recommend.
According to one of the "State of Small Business" surveys conducted in 2016
- 72% of business owners are going to focus on Increasing Revenues.
- 69% of business owners are focusing on Increasing Profits.
- 35% are choosing to focus on Reducing Costs.
- 23% will focus on Obtaining Financing.
And with these apparent financial goals in mind, admittedly, only 37% percent of business owners turn to their accounting advisers for help (In fact, accountants don't even make the top 5 advisers that business owners turn to for help. Yet, firms like ours, rank #2).
According to this 2016 national survey, 63% of business owners want to focus on specific financial challenges in 2017... and have no one they trust to turn to.
(Are you starting to understand why we are in search of partners?)
If you would like a free customized marketing campaign and explore what it would look like to work only with clients who trust you, want your expertise, and can afford it... schedule a strategy session today.